Marketing Libraries in a Web 2.0 World /

Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
MitwirkendeR:
Barros, Moreno,
Benhaouya, Yamina,
Bérard, Raymond,
Corrado, Edward M.,
Deuff, Olivier Le,
Diouf, Jean Pierre,
Dujol, Lionel,
Gupta, Dinesh K.,
Hinchliffe, Lisa Janicke,
Koontz, Christie,
Ku, Li-Ping,
Leon, Rudy,
Merčun, Tanja,
Moulaison, Heather Lea,
Mumenthaler, Rudolf,
Samb, Amadou Anta,
Savard, Réjean,
Singh, Rajesh,
Temmar, Nadia,
Žumer, Maja,
HerausgeberIn:
Gupta, Dinesh,
Savard, Réjean,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Saur, , [2011]
©2011
Year of Publication:2011
Language:English
Series:IFLA Publications , 145
Online Access:
Physical Description:1 online resource (161 p.)
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id 9783110263534
ctrlnum (DE-B1597)172168
(OCoLC)742424129
collection bib_alma
record_format marc
spelling Marketing Libraries in a Web 2.0 World / ed. by Réjean Savard, Dinesh Gupta.
Berlin ; Boston : De Gruyter Saur, [2011]
©2011
1 online resource (161 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
IFLA Publications , 0344-6891 ; 145
Frontmatter -- Contents -- Preface/Préface -- Foreword/Avant-propos -- Section-I: Web 2.0 and marketing: general concepts -- The Library 2.0: origins of the concept, evolutions, perceptions and realities -- Making Web 2.0 work for users and libraries -- Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- Section-II: Adopting Web 2.0 strategies -- Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- Innovation as a framework for adopting Web 2.0 marketing approaches -- Section-III: Marketing with Web 2.0 and the client -- Web 2.0: de nouveaux usagers en bibliothèque? -- Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- The impact of CRM 2.0 in the library -- Section-IV: Case studies -- How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- Library Marketing 2.0: experiences of the ETHBibliothek with social media -- Section-V: International perspectives -- Web 2.0 tools and the marketing of libraries: the case of Africa -- Brazilian librarians and Twitter -- Conclusion -- Marketing in a Web 2.0 world: a conference perspective
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)
Libraries Marketing Congresses.
Online social networks Library applications Congresses.
Web 2.0 Congresses.
Marketing.
World Wide Web.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General. bisacsh
Barros, Moreno, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Benhaouya, Yamina, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Bérard, Raymond, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Corrado, Edward M., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Deuff, Olivier Le, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Diouf, Jean Pierre, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Dujol, Lionel, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Gupta, Dinesh K., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Gupta, Dinesh, editor. edt http://id.loc.gov/vocabulary/relators/edt
Hinchliffe, Lisa Janicke, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Koontz, Christie, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Ku, Li-Ping, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Leon, Rudy, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Merčun, Tanja, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Moulaison, Heather Lea, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Mumenthaler, Rudolf, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Samb, Amadou Anta, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Savard, Réjean, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Savard, Réjean, editor. edt http://id.loc.gov/vocabulary/relators/edt
Singh, Rajesh, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Temmar, Nadia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Žumer, Maja, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb
Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 9783110238570
Title is part of eBook package: De Gruyter DGBA Backlist Law 2000-2014 (EN) 9783110620979
Title is part of eBook package: De Gruyter DGBA Backlist Library Information Science 2000-2014 (EN) 9783110620962
Title is part of eBook package: De Gruyter DGBA Library Information Science 2000 - 2014 9783110636246 ZDB-23-GLI
Title is part of eBook package: De Gruyter E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2011 9783110261189 ZDB-23-DGG
Title is part of eBook package: De Gruyter E-BOOK PACKAGE ENGLISH LANGUAGES TITLES 2011 9783110261233
Title is part of eBook package: De Gruyter E-BOOK PAKET LIBRARY AND INFORMATION SCIENCE 2011 9783110261196 ZDB-23-DGB
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Barros, Moreno,
Benhaouya, Yamina,
Benhaouya, Yamina,
Bérard, Raymond,
Bérard, Raymond,
Corrado, Edward M.,
Corrado, Edward M.,
Deuff, Olivier Le,
Deuff, Olivier Le,
Diouf, Jean Pierre,
Diouf, Jean Pierre,
Dujol, Lionel,
Dujol, Lionel,
Gupta, Dinesh K.,
Gupta, Dinesh K.,
Gupta, Dinesh,
Gupta, Dinesh,
Hinchliffe, Lisa Janicke,
Hinchliffe, Lisa Janicke,
Koontz, Christie,
Koontz, Christie,
Ku, Li-Ping,
Ku, Li-Ping,
Leon, Rudy,
Leon, Rudy,
Merčun, Tanja,
Merčun, Tanja,
Moulaison, Heather Lea,
Moulaison, Heather Lea,
Mumenthaler, Rudolf,
Mumenthaler, Rudolf,
Samb, Amadou Anta,
Samb, Amadou Anta,
Savard, Réjean,
Savard, Réjean,
Savard, Réjean,
Savard, Réjean,
Singh, Rajesh,
Singh, Rajesh,
Temmar, Nadia,
Temmar, Nadia,
Žumer, Maja,
Žumer, Maja,
author_facet Barros, Moreno,
Barros, Moreno,
Benhaouya, Yamina,
Benhaouya, Yamina,
Bérard, Raymond,
Bérard, Raymond,
Corrado, Edward M.,
Corrado, Edward M.,
Deuff, Olivier Le,
Deuff, Olivier Le,
Diouf, Jean Pierre,
Diouf, Jean Pierre,
Dujol, Lionel,
Dujol, Lionel,
Gupta, Dinesh K.,
Gupta, Dinesh K.,
Gupta, Dinesh,
Gupta, Dinesh,
Hinchliffe, Lisa Janicke,
Hinchliffe, Lisa Janicke,
Koontz, Christie,
Koontz, Christie,
Ku, Li-Ping,
Ku, Li-Ping,
Leon, Rudy,
Leon, Rudy,
Merčun, Tanja,
Merčun, Tanja,
Moulaison, Heather Lea,
Moulaison, Heather Lea,
Mumenthaler, Rudolf,
Mumenthaler, Rudolf,
Samb, Amadou Anta,
Samb, Amadou Anta,
Savard, Réjean,
Savard, Réjean,
Savard, Réjean,
Savard, Réjean,
Singh, Rajesh,
Singh, Rajesh,
Temmar, Nadia,
Temmar, Nadia,
Žumer, Maja,
Žumer, Maja,
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title Marketing Libraries in a Web 2.0 World /
spellingShingle Marketing Libraries in a Web 2.0 World /
IFLA Publications ,
Frontmatter --
Contents --
Preface/Préface --
Foreword/Avant-propos --
Section-I: Web 2.0 and marketing: general concepts --
The Library 2.0: origins of the concept, evolutions, perceptions and realities --
Making Web 2.0 work for users and libraries --
Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --
Section-II: Adopting Web 2.0 strategies --
Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --
Innovation as a framework for adopting Web 2.0 marketing approaches --
Section-III: Marketing with Web 2.0 and the client --
Web 2.0: de nouveaux usagers en bibliothèque? --
Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --
The impact of CRM 2.0 in the library --
Section-IV: Case studies --
How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --
La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --
Library Marketing 2.0: experiences of the ETHBibliothek with social media --
Section-V: International perspectives --
Web 2.0 tools and the marketing of libraries: the case of Africa --
Brazilian librarians and Twitter --
Conclusion --
Marketing in a Web 2.0 world: a conference perspective
title_full Marketing Libraries in a Web 2.0 World / ed. by Réjean Savard, Dinesh Gupta.
title_fullStr Marketing Libraries in a Web 2.0 World / ed. by Réjean Savard, Dinesh Gupta.
title_full_unstemmed Marketing Libraries in a Web 2.0 World / ed. by Réjean Savard, Dinesh Gupta.
title_auth Marketing Libraries in a Web 2.0 World /
title_alt Frontmatter --
Contents --
Preface/Préface --
Foreword/Avant-propos --
Section-I: Web 2.0 and marketing: general concepts --
The Library 2.0: origins of the concept, evolutions, perceptions and realities --
Making Web 2.0 work for users and libraries --
Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --
Section-II: Adopting Web 2.0 strategies --
Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --
Innovation as a framework for adopting Web 2.0 marketing approaches --
Section-III: Marketing with Web 2.0 and the client --
Web 2.0: de nouveaux usagers en bibliothèque? --
Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --
The impact of CRM 2.0 in the library --
Section-IV: Case studies --
How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --
La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --
Library Marketing 2.0: experiences of the ETHBibliothek with social media --
Section-V: International perspectives --
Web 2.0 tools and the marketing of libraries: the case of Africa --
Brazilian librarians and Twitter --
Conclusion --
Marketing in a Web 2.0 world: a conference perspective
title_new Marketing Libraries in a Web 2.0 World /
title_sort marketing libraries in a web 2.0 world /
series IFLA Publications ,
series2 IFLA Publications ,
publisher De Gruyter Saur,
publishDate 2011
physical 1 online resource (161 p.)
Issued also in print.
contents Frontmatter --
Contents --
Preface/Préface --
Foreword/Avant-propos --
Section-I: Web 2.0 and marketing: general concepts --
The Library 2.0: origins of the concept, evolutions, perceptions and realities --
Making Web 2.0 work for users and libraries --
Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --
Section-II: Adopting Web 2.0 strategies --
Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --
Innovation as a framework for adopting Web 2.0 marketing approaches --
Section-III: Marketing with Web 2.0 and the client --
Web 2.0: de nouveaux usagers en bibliothèque? --
Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --
The impact of CRM 2.0 in the library --
Section-IV: Case studies --
How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --
La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --
Library Marketing 2.0: experiences of the ETHBibliothek with social media --
Section-V: International perspectives --
Web 2.0 tools and the marketing of libraries: the case of Africa --
Brazilian librarians and Twitter --
Conclusion --
Marketing in a Web 2.0 world: a conference perspective
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fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>07952nam a22011535i 4500</leader><controlfield tag="001">9783110263534</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20230228123812.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">230228t20112011gw fo d z eng d</controlfield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">(OCoLC)840444645</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">(OCoLC)984688417</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110263534</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9783110263534</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)172168</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)742424129</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">Z716.3</subfield><subfield code="b">.M2925 2011</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">LAN025000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">025.04/2</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Marketing Libraries in a Web 2.0 World /</subfield><subfield code="c">ed. by Réjean Savard, Dinesh Gupta.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ;</subfield><subfield code="a">Boston : </subfield><subfield code="b">De Gruyter Saur, </subfield><subfield code="c">[2011]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (161 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">IFLA Publications ,</subfield><subfield code="x">0344-6891 ;</subfield><subfield code="v">145</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Preface/Préface -- </subfield><subfield code="t">Foreword/Avant-propos -- </subfield><subfield code="t">Section-I: Web 2.0 and marketing: general concepts -- </subfield><subfield code="t">The Library 2.0: origins of the concept, evolutions, perceptions and realities -- </subfield><subfield code="t">Making Web 2.0 work for users and libraries -- </subfield><subfield code="t">Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- </subfield><subfield code="t">Section-II: Adopting Web 2.0 strategies -- </subfield><subfield code="t">Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- </subfield><subfield code="t">Innovation as a framework for adopting Web 2.0 marketing approaches -- </subfield><subfield code="t">Section-III: Marketing with Web 2.0 and the client -- </subfield><subfield code="t">Web 2.0: de nouveaux usagers en bibliothèque? -- </subfield><subfield code="t">Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- </subfield><subfield code="t">The impact of CRM 2.0 in the library -- </subfield><subfield code="t">Section-IV: Case studies -- </subfield><subfield code="t">How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- </subfield><subfield code="t">La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- </subfield><subfield code="t">Library Marketing 2.0: experiences of the ETHBibliothek with social media -- </subfield><subfield code="t">Section-V: International perspectives -- </subfield><subfield code="t">Web 2.0 tools and the marketing of libraries: the case of Africa -- </subfield><subfield code="t">Brazilian librarians and Twitter -- </subfield><subfield code="t">Conclusion -- </subfield><subfield code="t">Marketing in a Web 2.0 world: a conference perspective</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Online social networks</subfield><subfield code="x">Library applications</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Web 2.0</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">World Wide Web.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS &amp; DISCIPLINES / Library &amp; Information Science / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Barros, Moreno, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Benhaouya, Yamina, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bérard, Raymond, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Corrado, Edward M., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Deuff, Olivier Le, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Diouf, Jean Pierre, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dujol, Lionel, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gupta, Dinesh K., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gupta, Dinesh, </subfield><subfield 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