Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.

• Superior document: Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
• MitwirkendeR: Barros, Moreno,; Benhaouya, Yamina,; Bérard, Raymond,; Corrado, Edward M.,; Deuff, Olivier Le,; Diouf, Jean Pierre,; Dujol, Lionel,; Gupta, Dinesh K.,; Hinchliffe, Lisa Janicke,; Koontz, Christie,; Ku, Li-Ping,; Leon, Rudy,; Merčun, Tanja,; Moulaison, Heather Lea,; Mumenthaler, Rudolf,; Samb, Amadou Anta,; Savard, Réjean,; Singh, Rajesh,; Temmar, Nadia,; Žumer, Maja,
• HerausgeberIn: Gupta, Dinesh,; Savard, Réjean,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Saur, , [2011]; ©2011
• Year of Publication: 2011
• Language: English
• Series: IFLA Publications , 145
• Physical Description: 1 online resource (161 p.)
• Other title: Frontmatter --; Contents --; Preface/Préface --; Foreword/Avant-propos --; Section-I: Web 2.0 and marketing: general concepts --; The Library 2.0: origins of the concept, evolutions, perceptions and realities --; Making Web 2.0 work for users and libraries --; Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --; Section-II: Adopting Web 2.0 strategies --; Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --; Innovation as a framework for adopting Web 2.0 marketing approaches --; Section-III: Marketing with Web 2.0 and the client --; Web 2.0: de nouveaux usagers en bibliothèque? --; Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --; The impact of CRM 2.0 in the library --; Section-IV: Case studies --; How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --; La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --; Library Marketing 2.0: experiences of the ETHBibliothek with social media --; Section-V: International perspectives --; Web 2.0 tools and the marketing of libraries: the case of Africa --; Brazilian librarians and Twitter --; Conclusion --; Marketing in a Web 2.0 world: a conference perspective
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110263534; 9783110238570; 9783110620979; 9783110620962; 9783110636246; 9783110261189; 9783110261233; 9783110261196
• ISSN: 0344-6891
• DOI: 10.1515/9783110263534
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Réjean Savard, Dinesh Gupta.

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.