Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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MitwirkendeR: |
Barros, Moreno,
Benhaouya, Yamina, Bérard, Raymond, Corrado, Edward M., Deuff, Olivier Le, Diouf, Jean Pierre, Dujol, Lionel, Gupta, Dinesh K., Hinchliffe, Lisa Janicke, Koontz, Christie, Ku, Li-Ping, Leon, Rudy, Merčun, Tanja, Moulaison, Heather Lea, Mumenthaler, Rudolf, Samb, Amadou Anta, Savard, Réjean, Singh, Rajesh, Temmar, Nadia, Žumer, Maja, |
HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Saur, , [2011] ©2011 |
Year of Publication: | 2011 |
Language: | English |
Series: | IFLA Publications ,
145 |
Online Access: | |
Physical Description: | 1 online resource (161 p.) |
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