Marketing Libraries in a Web 2.0 World /

Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
MitwirkendeR:
Barros, Moreno,
Benhaouya, Yamina,
Bérard, Raymond,
Corrado, Edward M.,
Deuff, Olivier Le,
Diouf, Jean Pierre,
Dujol, Lionel,
Gupta, Dinesh K.,
Hinchliffe, Lisa Janicke,
Koontz, Christie,
Ku, Li-Ping,
Leon, Rudy,
Merčun, Tanja,
Moulaison, Heather Lea,
Mumenthaler, Rudolf,
Samb, Amadou Anta,
Savard, Réjean,
Singh, Rajesh,
Temmar, Nadia,
Žumer, Maja,
HerausgeberIn:
Gupta, Dinesh,
Savard, Réjean,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Saur, , [2011]
©2011
Year of Publication:2011
Language:English
Series:IFLA Publications , 145
Online Access:
Physical Description:1 online resource (161 p.)
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072 7 |a LAN025000  |2 bisacsh 
082 0 4 |a 025.04/2  |2 23 
245 0 0 |a Marketing Libraries in a Web 2.0 World /  |c ed. by Réjean Savard, Dinesh Gupta. 
264 1 |a Berlin ;  |a Boston :   |b De Gruyter Saur,   |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource (161 p.) 
336 |a text  |b txt  |2 rdacontent 
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505 0 0 |t Frontmatter --   |t Contents --   |t Preface/Préface --   |t Foreword/Avant-propos --   |t Section-I: Web 2.0 and marketing: general concepts --   |t The Library 2.0: origins of the concept, evolutions, perceptions and realities --   |t Making Web 2.0 work for users and libraries --   |t Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --   |t Section-II: Adopting Web 2.0 strategies --   |t Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --   |t Innovation as a framework for adopting Web 2.0 marketing approaches --   |t Section-III: Marketing with Web 2.0 and the client --   |t Web 2.0: de nouveaux usagers en bibliothèque? --   |t Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --   |t The impact of CRM 2.0 in the library --   |t Section-IV: Case studies --   |t How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --   |t La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --   |t Library Marketing 2.0: experiences of the ETHBibliothek with social media --   |t Section-V: International perspectives --   |t Web 2.0 tools and the marketing of libraries: the case of Africa --   |t Brazilian librarians and Twitter --   |t Conclusion --   |t Marketing in a Web 2.0 world: a conference perspective 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. 
530 |a Issued also in print. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) 
650 0 |a Libraries  |x Marketing  |v Congresses. 
650 0 |a Online social networks  |x Library applications  |v Congresses. 
650 0 |a Web 2.0  |v Congresses. 
650 4 |a Marketing. 
650 4 |a World Wide Web. 
650 7 |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.  |2 bisacsh 
700 1 |a Barros, Moreno,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Benhaouya, Yamina,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Bérard, Raymond,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Corrado, Edward M.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Deuff, Olivier Le,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Diouf, Jean Pierre,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Dujol, Lionel,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Gupta, Dinesh K.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Gupta, Dinesh,   |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Hinchliffe, Lisa Janicke,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Koontz, Christie,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Ku, Li-Ping,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Leon, Rudy,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Merčun, Tanja,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Moulaison, Heather Lea,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Mumenthaler, Rudolf,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Samb, Amadou Anta,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Savard, Réjean,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Savard, Réjean,   |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Singh, Rajesh,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Temmar, Nadia,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Žumer, Maja,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
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