Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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MitwirkendeR: | |
HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Saur, , [2011] ©2011 |
Year of Publication: | 2011 |
Language: | English |
Series: | IFLA Publications ,
145 |
Online Access: | |
Physical Description: | 1 online resource (161 p.) |
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Other title: | Frontmatter -- Contents -- Preface/Préface -- Foreword/Avant-propos -- Section-I: Web 2.0 and marketing: general concepts -- The Library 2.0: origins of the concept, evolutions, perceptions and realities -- Making Web 2.0 work for users and libraries -- Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- Section-II: Adopting Web 2.0 strategies -- Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- Innovation as a framework for adopting Web 2.0 marketing approaches -- Section-III: Marketing with Web 2.0 and the client -- Web 2.0: de nouveaux usagers en bibliothèque? -- Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- The impact of CRM 2.0 in the library -- Section-IV: Case studies -- How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- Library Marketing 2.0: experiences of the ETHBibliothek with social media -- Section-V: International perspectives -- Web 2.0 tools and the marketing of libraries: the case of Africa -- Brazilian librarians and Twitter -- Conclusion -- Marketing in a Web 2.0 world: a conference perspective |
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Summary: | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9783110263534 9783110238570 9783110620979 9783110620962 9783110636246 9783110261189 9783110261233 9783110261196 |
ISSN: | 0344-6891 ; |
DOI: | 10.1515/9783110263534 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | ed. by Réjean Savard, Dinesh Gupta. |