Marketing Libraries in a Web 2.0 World /

Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
MitwirkendeR:
Barros, Moreno,
Benhaouya, Yamina,
Bérard, Raymond,
Corrado, Edward M.,
Deuff, Olivier Le,
Diouf, Jean Pierre,
Dujol, Lionel,
Gupta, Dinesh K.,
Hinchliffe, Lisa Janicke,
Koontz, Christie,
Ku, Li-Ping,
Leon, Rudy,
Merčun, Tanja,
Moulaison, Heather Lea,
Mumenthaler, Rudolf,
Samb, Amadou Anta,
Savard, Réjean,
Singh, Rajesh,
Temmar, Nadia,
Žumer, Maja,
HerausgeberIn:
Gupta, Dinesh,
Savard, Réjean,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Saur, , [2011]
©2011
Year of Publication:2011
Language:English
Series:IFLA Publications , 145
Online Access:
Physical Description:1 online resource (161 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Preface/Préface
  • Foreword/Avant-propos
  • Section-I: Web 2.0 and marketing: general concepts
  • The Library 2.0: origins of the concept, evolutions, perceptions and realities
  • Making Web 2.0 work for users and libraries
  • Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité?
  • Section-II: Adopting Web 2.0 strategies
  • Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools
  • Innovation as a framework for adopting Web 2.0 marketing approaches
  • Section-III: Marketing with Web 2.0 and the client
  • Web 2.0: de nouveaux usagers en bibliothèque?
  • Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences
  • The impact of CRM 2.0 in the library
  • Section-IV: Case studies
  • How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences
  • La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger
  • Library Marketing 2.0: experiences of the ETHBibliothek with social media
  • Section-V: International perspectives
  • Web 2.0 tools and the marketing of libraries: the case of Africa
  • Brazilian librarians and Twitter
  • Conclusion
  • Marketing in a Web 2.0 world: a conference perspective

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