The Customer Centricity Playbook : : Implement a Winning Strategy Driven by Customer Lifetime Value / / Peter Fader, Sarah E. Toms.
2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did gl...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2018 |
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| VerfasserIn: | |
| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (136 p.) |
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