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Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. Provided by Wikipedia

Customer Centricity : : Focus on the Right Customers for Strategic Advantage / / Peter Fader.

Participants: Fader, Peter, [ VerfasserIn, VerfasserIn ]
Published: [2020]
Superior document: Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020

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The Customer Centricity Playbook : : Implement a Winning Strategy Driven by Customer Lifetime Value / / Peter Fader, Sarah E. Toms.

Participants: Fader, Peter, [ VerfasserIn, VerfasserIn ]; Toms, Sarah E., [ VerfasserIn ]; Toms, Sarah E., [ VerfasserIn, VerfasserIn ]
Published: [2018]
Superior document: Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2018

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The Customer-Base Audit : : The First Step on the Journey to Customer Centricity / / Peter Fader, Michael Ross, Bruce G.S. Hardie.

Participants: Fader, Peter, [ VerfasserIn, VerfasserIn ]; Hardie, Bruce G.S., [ VerfasserIn ]; Ross, Michael, [ VerfasserIn ]; Hardie, Bruce G.S., [ VerfasserIn, VerfasserIn ]; Ross, Michael, [ VerfasserIn, VerfasserIn ]; ...
Published: [2022]
Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2022 English

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