The Customer Centricity Playbook : : Implement a Winning Strategy Driven by Customer Lifetime Value /

The Customer Centricity Playbook : : Implement a Winning Strategy Driven by Customer Lifetime Value / / Peter Fader, Sarah E. Toms.

2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did gl...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2018
VerfasserIn:
Fader, Peter,
Toms, Sarah E.,
Place / Publishing House:Philadelphia : : University of Pennsylvania Press, , [2018]
©2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (136 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Preface
  • Introduction
  • Chapter 1 Setting a Strategic Course to Maximize Customer Value
  • Chapter 2 Customer Acquisition and Growing Your Best Customer Base
  • Chapter 3 Using Customer Centricity to Tune Retention and Development Tactics
  • Chapter 4 CRM’s Place in Creating a Value-Based Strategy
  • Chapter 5 The Role of Customer Centricity in Corporate Valuation
  • Chapter 6 Agile Change Management and Customer Centricity
  • Conclusion: Customer Centricity from Concept to Playbook to Action
  • Notes
  • Index
  • About the Authors
  • About Wharton School Press
  • About The Wharton School

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