Measuring Marketing : : The 100+ Essential Metrics Every Marketer Needs, Third Edition / / John Davis.
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes o...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2017] ©2018 |
| Year of Publication: | 2017 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XV, 375 p.) |
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