Measuring Marketing : : The 100+ Essential Metrics Every Marketer Needs, Third Edition / / John Davis.
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes o...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2017] ©2018 |
Year of Publication: | 2017 |
Edition: | 3rd ed. |
Language: | English |
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Physical Description: | 1 online resource (XV, 375 p.) |
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Davis, John, author. aut http://id.loc.gov/vocabulary/relators/aut Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / John Davis. 3rd ed. Berlin ; Boston : De Gruyter, [2017] ©2018 1 online resource (XV, 375 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Praise For Measuring Marketing, Third Edition -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing’s impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Marketing research. Marketing Evaluation. BUSINESS & ECONOMICS / Marketing / Research. bisacsh Analytics. Data-driven. Marketing performance. Metrics. Quant. Bodell, Lisa, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Farrell, Mark, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Leonard, Steve, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb McCabe, Thomas, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Nair, Hari, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Vallisuta, Pakpoom, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 9783110762488 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 9783110719550 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 9783110540550 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 9783110625264 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 9783110547740 ZDB-23-DBV EPUB 9781501507229 print 9781501515767 https://doi.org/10.1515/9781501507304 https://www.degruyter.com/isbn/9781501507304 Cover https://www.degruyter.com/document/cover/isbn/9781501507304/original |
language |
English |
format |
eBook |
author |
Davis, John, Davis, John, |
spellingShingle |
Davis, John, Davis, John, Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / Frontmatter -- Praise For Measuring Marketing, Third Edition -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics |
author_facet |
Davis, John, Davis, John, Bodell, Lisa, Bodell, Lisa, Farrell, Mark, Farrell, Mark, Leonard, Steve, Leonard, Steve, McCabe, Thomas, McCabe, Thomas, Nair, Hari, Nair, Hari, Vallisuta, Pakpoom, Vallisuta, Pakpoom, |
author_variant |
j d jd j d jd |
author_role |
VerfasserIn VerfasserIn |
author2 |
Bodell, Lisa, Bodell, Lisa, Farrell, Mark, Farrell, Mark, Leonard, Steve, Leonard, Steve, McCabe, Thomas, McCabe, Thomas, Nair, Hari, Nair, Hari, Vallisuta, Pakpoom, Vallisuta, Pakpoom, |
author2_variant |
l b lb l b lb m f mf m f mf s l sl s l sl t m tm t m tm h n hn h n hn p v pv p v pv |
author2_role |
MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR |
author_sort |
Davis, John, |
title |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / |
title_sub |
The 100+ Essential Metrics Every Marketer Needs, Third Edition / |
title_full |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / John Davis. |
title_fullStr |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / John Davis. |
title_full_unstemmed |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / John Davis. |
title_auth |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / |
title_alt |
Frontmatter -- Praise For Measuring Marketing, Third Edition -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics |
title_new |
Measuring Marketing : |
title_sort |
measuring marketing : the 100+ essential metrics every marketer needs, third edition / |
publisher |
De Gruyter, |
publishDate |
2017 |
physical |
1 online resource (XV, 375 p.) Issued also in print. |
edition |
3rd ed. |
contents |
Frontmatter -- Praise For Measuring Marketing, Third Edition -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics |
isbn |
9781501507304 9783110762488 9783110719550 9783110540550 9783110625264 9783110547740 9781501507229 9781501515767 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 D366 42018 |
url |
https://doi.org/10.1515/9781501507304 https://www.degruyter.com/isbn/9781501507304 https://www.degruyter.com/document/cover/isbn/9781501507304/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9781501507304 |
oclc_num |
1024050136 |
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status_str |
n |
ids_txt_mv |
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cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 |
is_hierarchy_title |
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition / |
container_title |
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