Measuring Marketing : : The 100+ Essential Metrics Every Marketer Needs, Third Edition /

Measuring Marketing : : The 100+ Essential Metrics Every Marketer Needs, Third Edition / / John Davis.

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes o...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1
VerfasserIn:
Davis, John,
MitwirkendeR:
Bodell, Lisa,
Farrell, Mark,
Leonard, Steve,
McCabe, Thomas,
Nair, Hari,
Vallisuta, Pakpoom,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2017]
©2018
Year of Publication:2017
Edition:3rd ed.
Language:English
Online Access:
Physical Description:1 online resource (XV, 375 p.)
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Table of Contents:
  • Frontmatter
  • Praise For Measuring Marketing, Third Edition
  • About The Author
  • Contents
  • Introduction
  • Part 1: Corporate Financial Metrics
  • Part 2: Marketing Planning Measures
  • Part 3: Brand Metrics
  • Part 4: Customers Metrics
  • Part 5: Product/Offering Metrics
  • Part 6: Price Metrics
  • Part 7: Advertising/Promotion Metrics
  • Part 8: Direct Marketing Metrics
  • Part 9: Digital/Social Metrics
  • Part 10: Place/Distribution Metrics
  • Part 11: Sales Metrics

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