The essentials of marketing research / Lawrence Silver ... [et al.].

• Author: ProQuest (Firm)
• TeilnehmendeR: Silver, Lawrence S., 1948-; Wrenn, Bruce.; ProQuest (Firm)
• Year of Publication: 2013
• Edition: 3rd ed.
• Language: English
• Physical Description: ix, 362 p. :; ill.
• Notes: Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
• Other title: Marketing research.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780415899291; 9780415899284; 9780203182598
• Hierarchical level: Monograph
• Statement of Responsibility: Lawrence Silver ... [et al.].