The essentials of marketing research

The essentials of marketing research / Lawrence Silver ... [et al.].

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ProQuest (Firm)
TeilnehmendeR:
Silver, Lawrence S., 1948-
Wrenn, Bruce.
ProQuest (Firm)
Year of Publication:2013
Edition:3rd ed.
Language:English
Online Access:
Physical Description:ix, 362 p. :; ill.
Notes:Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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spelling The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].
3rd ed.
New York : Routledge, 2013.
ix, 362 p. : ill.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Marketing research Case studies.
Electronic books.
Silver, Lawrence S., 1948-
Wrenn, Bruce. Marketing research.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1075439 Click to View
language English
format Electronic
eBook
author2 Silver, Lawrence S., 1948-
Wrenn, Bruce.
ProQuest (Firm)
author_facet Silver, Lawrence S., 1948-
Wrenn, Bruce.
ProQuest (Firm)
ProQuest (Firm)
author2_variant l s s ls lss
b w bw
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Silver, Lawrence S., 1948-
title The essentials of marketing research
spellingShingle The essentials of marketing research
title_full The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].
title_fullStr The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].
title_full_unstemmed The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].
title_auth The essentials of marketing research
title_alt Marketing research.
title_new The essentials of marketing research
title_sort the essentials of marketing research
publisher Routledge,
publishDate 2013
physical ix, 362 p. : ill.
edition 3rd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 W74 42013
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1075439
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 821176547
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