The essentials of marketing research / Lawrence Silver ... [et al.].
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 362 p. :; ill. |
| Notes: | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
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