The essentials of marketing research

The essentials of marketing research / Lawrence Silver ... [et al.].

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ProQuest (Firm)
TeilnehmendeR:
Silver, Lawrence S., 1948-
Wrenn, Bruce.
ProQuest (Firm)
Year of Publication:2013
Edition:3rd ed.
Language:English
Online Access:
Physical Description:ix, 362 p. :; ill.
Notes:Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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245 0 4 |a The essentials of marketing research  |h [electronic resource] /  |c Lawrence Silver ... [et al.]. 
250 |a 3rd ed. 
260 |a New York :  |b Routledge,  |c 2013. 
300 |a ix, 362 p. :  |b ill. 
500 |a Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Marketing research  |v Case studies. 
655 4 |a Electronic books. 
700 1 |a Silver, Lawrence S.,  |d 1948- 
700 1 |a Wrenn, Bruce.  |t Marketing research. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1075439  |z Click to View 

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