Measuring marketing : : the 110+ essential metrics every marketer needs / / John A. Davis.
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Place / Publishing House: | Berlin, [Germany] ;, Boston, [Massachusetts] : : De G Press,, 2018. 2018 |
Year of Publication: | 2018 |
Edition: | Third edition. |
Language: | English |
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Physical Description: | 1 online resource (392 pages) :; illustrations |
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