Measuring marketing : : the 110+ essential metrics every marketer needs / / John A. Davis.
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| Place / Publishing House: | Berlin, [Germany] ;, Boston, [Massachusetts] : : De G Press,, 2018. 2018 |
| Year of Publication: | 2018 |
| Edition: | Third edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (392 pages) :; illustrations |
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| 020 | |z 9781501515767 | ||
| 020 | |a 9781501507304 |q (electronic bk.) | ||
| 020 | |a 9781501507229 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5415 |b .D385 2018 | |
| 082 | 0 | |a 658.4038 |2 23 | |
| 100 | 1 | |a Davis, John A., |e author. | |
| 245 | 1 | 0 | |a Measuring marketing : |b the 110+ essential metrics every marketer needs / |c John A. Davis. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Berlin, [Germany] ; |a Boston, [Massachusetts] : |b De G Press, |c 2018. | |
| 264 | 4 | |c 2018 | |
| 300 | |a 1 online resource (392 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from PDF title page (500, viewed February 6, 2018). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Evaluation. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Davis, John A. |t Measuring marketing : the 110+ essential metrics every marketer needs. |b Third edition. |d Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, c2018 |h xvi, 375 pages |z 9781501515767 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5157556 |z Click to View |