Measuring marketing : : the 110+ essential metrics every marketer needs /

Measuring marketing : : the 110+ essential metrics every marketer needs / / John A. Davis.

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VerfasserIn:
Davis, John A.,
Place / Publishing House:Berlin, [Germany] ;, Boston, [Massachusetts] : : De G Press,, 2018.
2018
Year of Publication:2018
Edition:Third edition.
Language:English
Online Access:
Physical Description:1 online resource (392 pages) :; illustrations
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ctrlnum (MiAaPQ)5005157556
(Au-PeEL)EBL5157556
(CaPaEBR)ebr11497588
(OCoLC)1020028128
collection bib_alma
record_format marc
spelling Davis, John A., author.
Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
Third edition.
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
2018
1 online resource (392 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Description based on online resource; title from PDF title page (500, viewed February 6, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Evaluation.
Marketing research.
Electronic books.
Print version: Davis, John A. Measuring marketing : the 110+ essential metrics every marketer needs. Third edition. Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, c2018 xvi, 375 pages 9781501515767
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5157556 Click to View
language English
format eBook
author Davis, John A.,
spellingShingle Davis, John A.,
Measuring marketing : the 110+ essential metrics every marketer needs /
author_facet Davis, John A.,
author_variant j a d ja jad
author_role VerfasserIn
author_sort Davis, John A.,
title Measuring marketing : the 110+ essential metrics every marketer needs /
title_sub the 110+ essential metrics every marketer needs /
title_full Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
title_fullStr Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
title_full_unstemmed Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
title_auth Measuring marketing : the 110+ essential metrics every marketer needs /
title_new Measuring marketing :
title_sort measuring marketing : the 110+ essential metrics every marketer needs /
publisher De G Press,
publishDate 2018
physical 1 online resource (392 pages) : illustrations
edition Third edition.
isbn 9781501507304
9781501507229
9781501515767
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 D385 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5157556
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4038
dewey-sort 3658.4038
dewey-raw 658.4038
dewey-search 658.4038
oclc_num 1020028128
work_keys_str_mv AT davisjohna measuringmarketingthe110essentialmetricseverymarketerneeds
status_str n
ids_txt_mv (MiAaPQ)5005157556
(Au-PeEL)EBL5157556
(CaPaEBR)ebr11497588
(OCoLC)1020028128
is_hierarchy_title Measuring marketing : the 110+ essential metrics every marketer needs /
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