Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the externa...
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| Superior document: | Marketing strategy collection, |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | Marketing strategy collection.
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| Online Access: | |
| Physical Description: | 1 online resource (xxvii, 172 pages) |
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