Changing market relationships in the Internet age
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected marke...
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| Place / Publishing House: | [Place of publication not identified] : Presses universitaires de Louvain, 2008 |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | Hors collection
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| Physical Description: | 1 online resource (189 pages). |
| Notes: | Bibliographic Level Mode of Issuance: Monograph |
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Electronic
| DOAB Directory of Open Access Books | Available |