The handbook of mobile market research : : tools and techniques for market researchers / / Ray Poynter, Navin Williams, Sue York.
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| Place / Publishing House: | Chichester, England : : Wiley,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (312 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118935620 9781118935767 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ray Poynter, Navin Williams, Sue York. |