The handbook of mobile market research : : tools and techniques for market researchers /

The handbook of mobile market research : : tools and techniques for market researchers / / Ray Poynter, Navin Williams, Sue York.

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Bibliographic Details
VerfasserIn:
Poynter, Ray,
Williams, Navin, 1972-
York, Sue, 1968-
TeilnehmendeR:
Williams, Navin, 1972-
York, Sue, 1968-
Place / Publishing House:Chichester, England : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (312 pages)
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ctrlnum (MiAaPQ)5001762078
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(CaPaEBR)ebr10905957
(CaONFJC)MIL635734
(OCoLC)881592369
collection bib_alma
record_format marc
spelling Poynter, Ray, author.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.
Chichester, England : Wiley, 2014.
2014
1 online resource (312 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Mobile commerce.
Mobile communication systems.
Electronic books.
Williams, Navin, 1972- author.
York, Sue, 1968- author.
Print version: Poynter, Ray. Handbook of mobile market research : tools and techniques for market researchers. Chichester, England : Wiley, c2014 x, 295 pages 9781118935620 2014022436
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1762078 Click to View
language English
format eBook
author Poynter, Ray,
Williams, Navin, 1972-
York, Sue, 1968-
spellingShingle Poynter, Ray,
Williams, Navin, 1972-
York, Sue, 1968-
The handbook of mobile market research : tools and techniques for market researchers /
author_facet Poynter, Ray,
Williams, Navin, 1972-
York, Sue, 1968-
Williams, Navin, 1972-
York, Sue, 1968-
author_variant r p rp
n w nw
s y sy
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Williams, Navin, 1972-
York, Sue, 1968-
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Poynter, Ray,
title The handbook of mobile market research : tools and techniques for market researchers /
title_sub tools and techniques for market researchers /
title_full The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.
title_fullStr The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.
title_full_unstemmed The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.
title_auth The handbook of mobile market research : tools and techniques for market researchers /
title_new The handbook of mobile market research :
title_sort the handbook of mobile market research : tools and techniques for market researchers /
publisher Wiley,
publishDate 2014
physical 1 online resource (312 pages)
isbn 9781118935767
9781118935620
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 P659 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1762078
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 881592369
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is_hierarchy_title The handbook of mobile market research : tools and techniques for market researchers /
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