Market sensing today / / Melvin Prince and Constantinos-Vasilios Priporas.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the externa...
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Marketing strategy collection.
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Physical Description: | 1 online resource (xxvii, 172 pages) |
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Prince, Melvin., author. Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xxvii, 172 pages) text rdacontent computer rdamedia online resource rdacarrier Marketing strategy collection, 2150-9662 Includes bibliographical references and index. 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. Access restricted to authorized users and institutions. The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making. Title from PDF title page (viewed on August 6, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing research. competitive analysis competitive intelligence systems dissemination emotions imagination information market assessment market capabilities market sensing mind genomics new technology unstructured big data unstructured market sensing ZMET Electronic books. Priporas, Constantinos-Vasilios., author. Print version: 9781606499764 ProQuest (Firm) Marketing strategy collection. 2150-9662 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4713504 Click to View |
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English |
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eBook |
author |
Prince, Melvin., Priporas, Constantinos-Vasilios., |
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Prince, Melvin., Priporas, Constantinos-Vasilios., Market sensing today / Marketing strategy collection, 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
author_facet |
Prince, Melvin., Priporas, Constantinos-Vasilios., Priporas, Constantinos-Vasilios., |
author_variant |
m p mp c v p cvp |
author_role |
VerfasserIn VerfasserIn |
author2 |
Priporas, Constantinos-Vasilios., |
author2_role |
TeilnehmendeR |
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Prince, Melvin., |
title |
Market sensing today / |
title_full |
Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas. |
title_fullStr |
Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas. |
title_full_unstemmed |
Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas. |
title_auth |
Market sensing today / |
title_new |
Market sensing today / |
title_sort |
market sensing today / |
series |
Marketing strategy collection, |
series2 |
Marketing strategy collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (xxvii, 172 pages) |
edition |
First edition. |
contents |
1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. |
isbn |
9781606499771 9781606499764 |
issn |
2150-9662 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.2 P755 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4713504 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.83 |
dewey-sort |
3658.83 |
dewey-raw |
658.83 |
dewey-search |
658.83 |
oclc_num |
919086061 |
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(MiAaPQ)5004713504 (Au-PeEL)EBL4713504 (CaPaEBR)ebr11085723 (CaONFJC)MIL819331 (OCoLC)919086061 |
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Marketing strategy collection, |
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