Developing a market orientation / Rohit Deshpande, editor.
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| Year of Publication: | 1999 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 320 p. :; ill. |
| Notes: | Papers originally published as Marketing Science Institute working papers. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 076191692X (acidfree paper) 0761916938 (pbk. : acidfree paper) 9780761916932 9781452263168 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Rohit Deshpande, editor. |