Developing a market orientation / Rohit Deshpande, editor.
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TeilnehmendeR: | |
Year of Publication: | 1999 |
Language: | English |
Online Access: | |
Physical Description: | vii, 320 p. :; ill. |
Notes: | Papers originally published as Marketing Science Institute working papers. |
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050 | 4 | |a HF5415.2 |b .D44 1999 | |
082 | 0 | 4 | |a 658.8/3 |2 21 |
245 | 0 | 0 | |a Developing a market orientation |h [electronic resource] / |c Rohit Deshpande, editor. |
260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c1999. | ||
300 | |a vii, 320 p. : |b ill. | ||
500 | |a Papers originally published as Marketing Science Institute working papers. | ||
504 | |a Includes bibliographical references and indexes. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing research. | |
650 | 0 | |a Customer services. | |
650 | 0 | |a Corporate culture. | |
650 | 0 | |a Organization. | |
650 | 0 | |a Competition. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Deshpande, Rohit. | |
710 | 2 | |a ProQuest (Firm) | |
710 | 2 | |a Marketing Science Institute. | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997028 |z Click to View |