Developing a market orientation / Rohit Deshpande, editor.

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TeilnehmendeR:
Year of Publication:1999
Language:English
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Physical Description:vii, 320 p. :; ill.
Notes:Papers originally published as Marketing Science Institute working papers.
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245 0 0 |a Developing a market orientation  |h [electronic resource] /  |c Rohit Deshpande, editor. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c1999. 
300 |a vii, 320 p. :  |b ill. 
500 |a Papers originally published as Marketing Science Institute working papers. 
504 |a Includes bibliographical references and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Customer services. 
650 0 |a Corporate culture. 
650 0 |a Organization. 
650 0 |a Competition. 
655 4 |a Electronic books. 
700 1 |a Deshpande, Rohit. 
710 2 |a ProQuest (Firm) 
710 2 |a Marketing Science Institute. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997028  |z Click to View