Contemporary Issues in Strategic Marketing / / Ahmet Şekerkaya.
TABLE OF CONTENTS AND LIST OF CONTRIBUTORS -- Sponsorship Marketing / Talha Harcar -- Brand Management Strategies and Challenges / Fahri Ünsal -- Customer Management: From Past To the Future / Zehra Bozbay -- Entrepreneurial Marketing / John Spıllan -- Social Media / Bahar Yaşin -- Neuroscience Ma...
Saved in:
VerfasserIn: | |
---|---|
Place / Publishing House: | Istanbul : : Istanbul University Press,, 2020. |
Year of Publication: | 2020 |
Language: | English |
Physical Description: | 1 online resource (xii, 292 pages) :; illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Contemporary Issues in Strategic Marketing / / edited by Ahmet Kemal Sekerkaya.
Published: (2020.) -
Contemporary issues in marketing management / Norazah Mohd Suki and Norbayah Mohd Suki, editors.
Published: (c2011.) -
Contemporary issues in digital marketing / / edited by Outi Niininen.
Published: ([2022]) -
Contemporary issues in digital marketing / / editor, Outi Niininen.
by: Niininen, Outi
Published: (2022) -
Strategic marketing : an introduction / / Tony Proctor.
by: Proctor, Tony.
Published: (2000.)