Contemporary Issues in Strategic Marketing / / edited by Ahmet Kemal Sekerkaya.
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer's job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development...
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| Place / Publishing House: | Istanbul, Turkiye : : Istanbul University Press,, 2020. ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Physical Description: | 1 online resource (292 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |