Contemporary Issues in Strategic Marketing / / Ahmet Şekerkaya.
TABLE OF CONTENTS AND LIST OF CONTRIBUTORS -- Sponsorship Marketing / Talha Harcar -- Brand Management Strategies and Challenges / Fahri Ünsal -- Customer Management: From Past To the Future / Zehra Bozbay -- Entrepreneurial Marketing / John Spıllan -- Social Media / Bahar Yaşin -- Neuroscience Ma...
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| Place / Publishing House: | Istanbul : : Istanbul University Press,, 2020. |
| Year of Publication: | 2020 |
| Language: | English |
| Physical Description: | 1 online resource (xii, 292 pages) :; illustrations |
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