Konsumgut Nachhaltigkeit : : Zur Inszenierung neuer Leitmotive in der Produktkommunikation / / Moritz Gekeler.
Products are the media of consumer culture - they tell us stories. For a few years now, »sustainability« has been a dominant topic in these stories. This book looks into the staging strategies of companies, who with the help of product design, advertising and marketing, tell stories about sustainabi...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter transcript Backlist eBook Package 2000-2013 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Bielefeld : : transcript Verlag, , [2014] ©2012 |
Year of Publication: | 2014 |
Edition: | 1. Aufl. |
Language: | German |
Series: | Kultur- und Medientheorie
|
Online Access: | |
Physical Description: | 1 online resource (294 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!