Konsumgut Nachhaltigkeit : : Zur Inszenierung neuer Leitmotive in der Produktkommunikation / / Moritz Gekeler.
Products are the media of consumer culture - they tell us stories. For a few years now, »sustainability« has been a dominant topic in these stories. This book looks into the staging strategies of companies, who with the help of product design, advertising and marketing, tell stories about sustainabi...
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| Superior document: | Title is part of eBook package: De Gruyter transcript Backlist eBook Package 2000-2013 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2014] ©2012 |
| Year of Publication: | 2014 |
| Edition: | 1. Aufl. |
| Language: | German |
| Series: | Kultur- und Medientheorie
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| Online Access: | |
| Physical Description: | 1 online resource (294 p.) |
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| 100 | 1 | |a Gekeler, Moritz, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Konsumgut Nachhaltigkeit : |b Zur Inszenierung neuer Leitmotive in der Produktkommunikation / |c Moritz Gekeler. |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2014] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource (294 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Kultur- und Medientheorie | |
| 505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t Danksagung -- |t 1. Konsumkultur und Nachhaltigkeit -- |t 2. Erzähltheorie der Konsumkultur -- |t 3. Narration des Faktiven -- |t 4. Fiktionale Leitmotive der Nachhaltigkeit -- |t 5. Die Faktionalisierung der Produktnarration -- |t 6. Faktionalität vs. Authentizität -- |t 7. Literaturverzeichnis -- |t Backmatter |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Products are the media of consumer culture - they tell us stories. For a few years now, »sustainability« has been a dominant topic in these stories. This book looks into the staging strategies of companies, who with the help of product design, advertising and marketing, tell stories about sustainability. It investigates the various protagonists from the perspective of narratology and media theory, and describes their respective roles in communicative processes. Beyond this, the opportunities and risks of these burgeoning sustainability communications are also illustrated, as well as the increasing pressure for radical innovation. | ||
| 520 | |a Produkte sind die Medien der Konsumkultur - sie erzählen uns Geschichten. Seit einigen Jahren ist hierbei »Nachhaltigkeit« ein dominantes Erzählthema. Dieser Band geht den Inszenierungsstrategien von Unternehmen nach, die mithilfe von Produktdesign, Werbung und Marketing von der Nachhaltigkeit erzählen. Er untersucht aus narratologischer und medientheoretischer Sicht die verschiedenen Akteure und beschreibt ihre jeweilige Rolle im Kommunikationsgeschehen. Darüber hinaus werden die Chancen und Risiken der zunehmenden Nachhaltigkeitskommunikation ebenso veranschaulicht wie der steigende Druck zur radikalen Innovation. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) | |
| 650 | 4 | |a Design. | |
| 650 | 4 | |a Greenwashing. | |
| 650 | 4 | |a Konsumkultur. | |
| 650 | 4 | |a Marketing. | |
| 650 | 4 | |a Medien. | |
| 650 | 4 | |a Medienästhetik. | |
| 650 | 4 | |a Natur. | |
| 650 | 4 | |a Werbung. | |
| 650 | 4 | |a Ökologie. | |
| 650 | 7 | |a DESIGN / History & Criticism. |2 bisacsh | |
| 653 | |a Design. | ||
| 653 | |a Media Aesthetics. | ||
| 653 | |a Media. | ||
| 653 | |a Nature. | ||
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Backlist eBook Package 2000-2013 |z 9783111025230 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Highlight Collection Complete Package 2010-2013 |z 9783110352856 |o ZDB-23-TSO |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Highlight Collection Kunst Arch. 2010-2013 |z 9783110370720 |o ZDB-23-TKA |
| 776 | 0 | |c print |z 9783837619508 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/transcript.9783839419502?locatt=mode:legacy |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783839419502 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783839419502/original |
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