Anime's media mix : franchising toys and characters in Japan /

Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg.

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Bibliographic Details
:	ProQuest (Firm) Steinberg, Marc, 1977-
TeilnehmendeR:	ProQuest (Firm)
Year of Publication:	2012
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=902560
Physical Description:	xvii, 314 p. :; ill.
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