Social Media and Big Data in Consumer Behaviour / / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
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| Place / Publishing House: | [Bradford, West Yorkshire] : : Emerald,, 2016. |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Journal of consumer marketing,
volume 33, number 2, 2016 |
| Online Access: | |
| Physical Description: | 1 online resource (61 pages) :; illustrations. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781786352651 9781786352668 |
| ISSN: | 0736-3761 ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal. |