Social Media and Big Data in Consumer Behaviour /

Social Media and Big Data in Consumer Behaviour / / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.

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Bibliographic Details
TeilnehmendeR:
Roggeveen, Anne L.,
Grewal, Dhruv,
Place / Publishing House:[Bradford, West Yorkshire] : : Emerald,, 2016.
Year of Publication:2016
Language:English
Series:Journal of consumer marketing, volume 33, number 2, 2016
Online Access:
Physical Description:1 online resource (61 pages) :; illustrations.
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ctrlnum (MiAaPQ)5004514343
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(CaPaEBR)ebr11335179
(OCoLC)972291017
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spelling Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
[Bradford, West Yorkshire] : Emerald, 2016.
1 online resource (61 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Journal of consumer marketing, 0736-3761 ; volume 33, number 2, 2016
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Social media.
Marketing Social aspects.
Big data.
Electronic books.
Roggeveen, Anne L., editor.
Grewal, Dhruv, editor.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4514343 Click to View
language English
format eBook
author2 Roggeveen, Anne L.,
Grewal, Dhruv,
author_facet Roggeveen, Anne L.,
Grewal, Dhruv,
author2_variant a l r al alr
d g dg
author2_role TeilnehmendeR
TeilnehmendeR
title Social Media and Big Data in Consumer Behaviour /
spellingShingle Social Media and Big Data in Consumer Behaviour /
Journal of consumer marketing,
title_full Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
title_fullStr Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
title_full_unstemmed Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
title_auth Social Media and Big Data in Consumer Behaviour /
title_new Social Media and Big Data in Consumer Behaviour /
title_sort social media and big data in consumer behaviour /
series Journal of consumer marketing,
series2 Journal of consumer marketing,
publisher Emerald,
publishDate 2016
physical 1 online resource (61 pages) : illustrations.
isbn 9781786352668
issn 0736-3761 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 S63 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4514343
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 972291017
work_keys_str_mv AT roggeveenannel socialmediaandbigdatainconsumerbehaviour
AT grewaldhruv socialmediaandbigdatainconsumerbehaviour
status_str n
ids_txt_mv (MiAaPQ)5004514343
(Au-PeEL)EBL4514343
(CaPaEBR)ebr11335179
(OCoLC)972291017
is_hierarchy_title Social Media and Big Data in Consumer Behaviour /
author2_original_writing_str_mv noLinkedField
noLinkedField
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