Anime's media mix : franchising toys and characters in Japan /

Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg.

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ProQuest (Firm)
Steinberg, Marc, 1977-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xvii, 314 p. :; ill.
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ctrlnum (MiAaPQ)500902560
(Au-PeEL)EBL902560
(CaPaEBR)ebr10555668
(CaONFJC)MIL525593
(OCoLC)794492279
collection bib_alma
record_format marc
spelling Steinberg, Marc, 1977-
Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
Minneapolis : University of Minnesota Press, 2012.
xvii, 314 p. : ill.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Character merchandising Japan.
Character toys Japan.
Cartoon characters Japan.
Comic strip characters Japan.
Animated television programs Japan History and criticism.
Animated films Japan History and criticism.
Comic books, strips, etc. Japan History and criticism.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=902560 Click to View
language English
format Electronic
eBook
author Steinberg, Marc, 1977-
spellingShingle Steinberg, Marc, 1977-
Anime's media mix franchising toys and characters in Japan /
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
author_facet Steinberg, Marc, 1977-
ProQuest (Firm)
ProQuest (Firm)
author_variant m s ms
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Steinberg, Marc, 1977-
title Anime's media mix franchising toys and characters in Japan /
title_sub franchising toys and characters in Japan /
title_full Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
title_fullStr Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
title_full_unstemmed Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.
title_auth Anime's media mix franchising toys and characters in Japan /
title_new Anime's media mix
title_sort anime's media mix franchising toys and characters in japan /
publisher University of Minnesota Press,
publishDate 2012
physical xvii, 314 p. : ill.
contents Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
isbn 9780816680238 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.17 S74 42012
genre Electronic books.
genre_facet Electronic books.
geographic_facet Japan.
Japan
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=902560
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 381 - Commerce
dewey-full 381/.45791453
dewey-sort 3381 845791453
dewey-raw 381/.45791453
dewey-search 381/.45791453
oclc_num 794492279
work_keys_str_mv AT steinbergmarc animesmediamixfranchisingtoysandcharactersinjapan
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is_hierarchy_title Anime's media mix franchising toys and characters in Japan /
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