Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 314 p. :; ill. |
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| 001 | 500902560 | ||
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| 010 | |z 2011031800 | ||
| 020 | |z 9780816675494 (hc alk. paper) | ||
| 020 | |z 9780816675500 (pb alk. paper) | ||
| 020 | |a 9780816680238 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500902560 | ||
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| 050 | 4 | |a HF5415.17 |b .S74 2012 | |
| 082 | 0 | 4 | |a 381/.45791453 |2 23 |
| 100 | 1 | |a Steinberg, Marc, |d 1977- | |
| 245 | 1 | 0 | |a Anime's media mix |h [electronic resource] : |b franchising toys and characters in Japan / |c Marc Steinberg. |
| 260 | |a Minneapolis : |b University of Minnesota Press, |c 2012. | ||
| 300 | |a xvii, 314 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Character merchandising |z Japan. | |
| 650 | 0 | |a Character toys |z Japan. | |
| 650 | 0 | |a Cartoon characters |z Japan. | |
| 650 | 0 | |a Comic strip characters |z Japan. | |
| 650 | 0 | |a Animated television programs |z Japan |x History and criticism. | |
| 650 | 0 | |a Animated films |z Japan |x History and criticism. | |
| 650 | 0 | |a Comic books, strips, etc. |z Japan |x History and criticism. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=902560 |z Click to View |