Scientific selling : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James.

"A truly scientific approach to measuring and improving sales performanceScientific Selling shows how statistically-valid measurement can improve every element of the sales environment&emdash;from management to coaching to training to creating long-term sustainable sales results. Sales orga...

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Year of Publication:2012
Language:English
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Physical Description:xxiii, 216 p. :; ill.
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