Handbook of marketing decision models / / Berend Wierenga, Ralf van der Lans, editors.
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| Superior document: | International Series in Operations Research & Management Science, Volume 254 |
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| TeilnehmendeR: | |
| Place / Publishing House: | Cham, Switzerland : : Springer,, 2017. 2017 |
| Year of Publication: | 2017 |
| Edition: | Second edition. |
| Language: | English |
| Series: | International series in operations research & management science ;
Volume 254. |
| Online Access: | |
| Physical Description: | 1 online resource (598 pages) :; illustrations. |
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