Handbook of marketing decision models /

Handbook of marketing decision models / / Berend Wierenga, Ralf van der Lans, editors.

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Superior document:International Series in Operations Research & Management Science, Volume 254
TeilnehmendeR:
Wierenga, B.,
van der Lans, Ralf,
Place / Publishing House:Cham, Switzerland : : Springer,, 2017.
2017
Year of Publication:2017
Edition:Second edition.
Language:English
Series:International series in operations research & management science ; Volume 254.
Online Access:
Physical Description:1 online resource (598 pages) :; illustrations.
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ctrlnum (MiAaPQ)5004914135
(Au-PeEL)EBL4914135
(CaPaEBR)ebr11412389
(OCoLC)994802835
collection bib_alma
record_format marc
spelling Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
Second edition.
Cham, Switzerland : Springer, 2017.
2017
1 online resource (598 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
International Series in Operations Research & Management Science, 2214-7934 ; Volume 254
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Decision making Mathematical models.
Electronic books.
Wierenga, B., editor.
van der Lans, Ralf, editor.
Print version: Handbook of marketing decision models. Second edition. Cham, Switzerland : Springer, c2017 xi, 598 pages International series in operations research & management science ; Volume 254. 9783319569390 2017938315
ProQuest (Firm)
International series in operations research & management science ; Volume 254.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4914135 Click to View
language English
format eBook
author2 Wierenga, B.,
van der Lans, Ralf,
author_facet Wierenga, B.,
van der Lans, Ralf,
author2_variant b w bw
d l r v dlr dlrv
author2_role TeilnehmendeR
TeilnehmendeR
title Handbook of marketing decision models /
spellingShingle Handbook of marketing decision models /
International Series in Operations Research & Management Science,
title_full Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
title_fullStr Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
title_full_unstemmed Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
title_auth Handbook of marketing decision models /
title_new Handbook of marketing decision models /
title_sort handbook of marketing decision models /
series International Series in Operations Research & Management Science,
series2 International Series in Operations Research & Management Science,
publisher Springer,
publishDate 2017
physical 1 online resource (598 pages) : illustrations.
edition Second edition.
isbn 9783319569413 (e-book)
9783319569390
issn 2214-7934 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.135 H363 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4914135
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8002855369
dewey-sort 3658.8002855369
dewey-raw 658.8002855369
dewey-search 658.8002855369
oclc_num 994802835
work_keys_str_mv AT wierengab handbookofmarketingdecisionmodels
AT vanderlansralf handbookofmarketingdecisionmodels
status_str n
ids_txt_mv (MiAaPQ)5004914135
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hierarchy_parent_title International Series in Operations Research & Management Science, Volume 254
hierarchy_sequence Volume 254.
is_hierarchy_title Handbook of marketing decision models /
container_title International Series in Operations Research & Management Science, Volume 254
author2_original_writing_str_mv noLinkedField
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