Achieving success through innovation : : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam.
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas t...
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| Superior document: | Service systems and innovations in business and society collection, |
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| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
| Year of Publication: | 2016 |
| Edition: | First edition. |
| Language: | English |
| Series: | Service systems and innovations in business and society collection.
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| Online Access: | |
| Physical Description: | 1 online resource (x, 200 pages) |
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