Email marketing in a digital world : : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith.
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including the collective proliferation of social and digital media channels, cannot duplicate or recreate the uni...
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| Superior document: | Digital and social media marketing and advertising collection, |
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| VerfasserIn: | |
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| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
| Year of Publication: | 2016 |
| Edition: | First edition. |
| Language: | English |
| Series: | Digital and social media marketing and advertising collection.
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| Online Access: | |
| Physical Description: | 1 online resource (129 pages) :; illustrations. |
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