Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff.
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Year of Publication: | 2010 |
Edition: | 3rd ed. |
Language: | English |
Online Access: | |
Physical Description: | xiii, 242 p. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780470602188 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Peter C. Brinckerhoff. |