Knowledge-based marketing : the twenty-first century competitive edge / / Ian Chaston.
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| TeilnehmendeR: | |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 274 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 254-267) and index. |
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| ISBN: | 1412900026 1412900034 (pbk.) : |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ian Chaston. |