Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk.
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
Saved in:
| : | |
|---|---|
| Language: | English |
| Series: | Studies in industry and society.
|
| Physical Description: | 1 online resource (1 online resource (xiii, 380 pages :); illustrations, plates). |
| Notes: |
|
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|