Imagining Consumers : Design and Innovation from Wedgwood to Corning /

Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk.

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...

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Bibliographic Details
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Blaszczyk, Regina Lee.
Language:English
Series:Studies in industry and society.
Physical Description:1 online resource (1 online resource (xiii, 380 pages :); illustrations, plates).
Notes:
  • Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
  • The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
  • Originally published as Johns Hopkins Press in 2000
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