Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk.
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
Saved in:
: | |
---|---|
Language: | English |
Series: | Studies in industry and society.
|
Physical Description: | 1 online resource (1 online resource (xiii, 380 pages :); illustrations, plates). |
Notes: |
|
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance: