Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk.
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
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Language: | English |
Series: | Studies in industry and society.
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Physical Description: | 1 online resource (1 online resource (xiii, 380 pages :); illustrations, plates). |
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(CKB)4100000010461120 (OCoLC)1135424508 (MdBmJHUP)muse82413 (oapen)https://directory.doabooks.org/handle/20.500.12854/89002 (EXLCZ)994100000010461120 |
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Blaszczyk, Regina Lee. Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. Johns Hopkins University Press 1 online resource (1 online resource (xiii, 380 pages :) illustrations, plates). text txt rdacontent computer c rdamedia online resource cr rdacarrier Studies in industry and society Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Originally published as Johns Hopkins Press in 2000 Includes bibliographical references and index. Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources. In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. Description based on print version record. English Consumers' preferences Great Britain History. Consumers' preferences United States History. Glassware industry Great Britain History. Glassware industry United States History. Ceramic tableware industry Great Britain History. Ceramic tableware industry United States History. USA. swd History. (OCoLC)fst01411628 Electronic books. History of specific companies / corporate history 1-4214-3725-2 1-4214-3726-0 Studies in industry and society. |
language |
English |
format |
eBook |
author |
Blaszczyk, Regina Lee. |
spellingShingle |
Blaszczyk, Regina Lee. Imagining Consumers Design and Innovation from Wedgwood to Corning / Studies in industry and society Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources. |
author_facet |
Blaszczyk, Regina Lee. |
author_variant |
r l b rl rlb |
author_sort |
Blaszczyk, Regina Lee. |
title |
Imagining Consumers Design and Innovation from Wedgwood to Corning / |
title_sub |
Design and Innovation from Wedgwood to Corning / |
title_full |
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. |
title_fullStr |
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. |
title_full_unstemmed |
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. |
title_auth |
Imagining Consumers Design and Innovation from Wedgwood to Corning / |
title_alt |
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources. |
title_new |
Imagining Consumers |
title_sort |
imagining consumers design and innovation from wedgwood to corning / |
series |
Studies in industry and society |
series2 |
Studies in industry and society |
publisher |
Johns Hopkins University Press |
physical |
1 online resource (1 online resource (xiii, 380 pages :) illustrations, plates). |
contents |
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources. |
isbn |
1-4214-3725-2 1-4214-3726-0 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD9620 |
callnumber-sort |
HD 49620 T333 U63 42000 |
genre |
History. (OCoLC)fst01411628 Electronic books. |
geographic |
USA. swd |
genre_facet |
History. Electronic books. |
geographic_facet |
Great Britain United States USA. |
illustrated |
Not Illustrated |
oclc_num |
1135424508 |
work_keys_str_mv |
AT blaszczykreginalee imaginingconsumersdesignandinnovationfromwedgwoodtocorning |
status_str |
c |
ids_txt_mv |
(CKB)4100000010461120 (OCoLC)1135424508 (MdBmJHUP)muse82413 (oapen)https://directory.doabooks.org/handle/20.500.12854/89002 (EXLCZ)994100000010461120 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Imagining Consumers Design and Innovation from Wedgwood to Corning / |
_version_ |
1787548445068754944 |
fullrecord |
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