Product innovation toolbox : a field guide to consumer understanding and research / / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxiv, 392 p. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Bibliography: | Includes bibliographical references and index. |
|---|---|
| ISBN: | 9780813823973 9781118229255 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. |