Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
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| Place / Publishing House: | Thousand Oaks, Calif. [u.a.] : SAGE, 2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Subjects: | |
| Classification: | 85.40 - Marketing |
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| Physical Description: | XIV, 345 S.; Ill., graph. Darst.; 26 cm |
| Notes: | Literaturangaben |
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