Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
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Place / Publishing House: | Thousand Oaks, Calif. [u.a.] : SAGE, 2004 |
Year of Publication: | 2004 |
Language: | English |
Subjects: | |
Classification: | 85.40 - Marketing |
Online Access: | |
Physical Description: | XIV, 345 S.; Ill., graph. Darst.; 26 cm |
Notes: | Literaturangaben |
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ISBN: | 0761926682 0761926690 |
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ac_no: | AC03925018 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Marieke de Mooij |